Thesis of the Villa Consorcia Resort & Restaurant

For the Villa Consorcia Resort & Restaurant

Chapter I

Background of the Study

The continuous growth of the world their exist the modern and a high-tech way of living due to the reason of unsatisfied and consciousness of humans by discovering and searching for more effective way of living such as computer- is a device that computes, especially a programmable electronic machine that performs high speed mathematical or logical operations that can assembles, store, correlates and otherwise process information. Dealing with the triumphant advancement, internet is a network of almost transaction system through this transaction system must gather sort of information for on line services.

Website is related collection of web files that includes an initial called a homepage it is essential in an organization to establish a tourist spot in the province of Capiz adopting reliable reviewing like a website to provide a complex transaction system through on line services.

Villa Consorcia Resort and Restaurant formerly known as Consorcia green Valley establish on January 1998 by the late Wilson Baquilar Sr. the resort named Consorcia Bacaro Baquilar the wife of the founder. The establishment started with just a small canteen, a dinning room and seven small dinning cottages. After a few months, reception hall and hotel rooms were built in February 2009 a swimming pool was formally open to the public. Villa Consorcia has a total land area of two hectares conviently located at Brgy. Malag-it Pontevedra, Capiz. The guest who visted Villa Consocia loved enjoyed the unique ambiance, natural settings and delicious food serves. Presently, Villa Consorcia offers plenty of facilities and amenities. There are the Wilson Bar, the Fiesta Pavillion one of the venues for wedding and birthday parties, island Park intended for playful kids and weather favors the park also serve as venue for children party and garden wedding reception for sports minded guest, there is a sports area the convertible court is the venue for volleyball, basketball and lawn tennis competition. There are also hotel rooms, air-conditioned function room, Jacuzzi and swimming pool. Villa Consorcia has its captivating landscapes, fresh air form natural unspoiled environment, accessibility of its location, the safe and spacious parking area, delicious food and many more that had contributed to the overall success of this more that a decade old establishment.

Objectives of the study:
General Objectives:
The Aim of this is study is to develop a Website for Villa Consorcia Resort and Restaurant which will promote the Resort in the World Wide Web.
Specific Objectives:
Specifically the study aims to:
1.    To encourage tourist to visit the Villa Consorcia Resort and Restaurant.
By advertising the resort in the web, it can help encourage tourist to visit the Villa Consorcia Resort and Restaurant.

2.    Increase Customers for Villa Consorcia Resort and Restaurant.
By developing a Website for Villa Consorcia Resort and Restaurant, it can attract persons from other country to visit the resort and it will increase the customers of the said resort.

3.     Maintain the popularity of the resort.
By the use of publishing the Website it will help the resort to maintain its own popularity.

4.    Easy way to know the resort.
Searching in the internet, browsing the website, it can help people to know the resort in the fastest way.

Significance of the Study:
The significance of this study was to help to give a benefit to the concerned group below.
The Resort
This is capable for viewing the features and promotes Villa Consorcia Resort and Restaurant in the World Wide Web. That will become one of the highly competitive establishments not only in the province of Capiz but also in the whole western visayas and national level by having upgrade to modernization for the resort.
The management of Villa Consorcia Resort and Restaurant.

This study has significance to the management in order to provide of source information regarding the establishment to promote the common services rendered.
The future researcher’s of Hercor College students
The future researchers can benefit this study in order to provide them a broad ideas and knowledge to gather information about the resort and provide of source of information.
The Proponents
This study is the most significance to the proponents in which overcoming the problems and analyzing things with the programs and data’s we’ve acquired. It feeds the proponents the experience and knowledge in which they can apply for the future jobs they indulge with.

Scope and Limitation of the study:
Scope
This was designed to develop a Website for Villa Consorcia Resort and Restaurant. To promotes the features and information regarding the resort and the services rendered by business establishment in order to proves a fastest suitable accommodation.
To ensure the integrity of the resort implemented. The proposed on-line service it provides strong security for the assurance of costumers for Villa Consorcia Resort and Restaurant. The Website provides the following features and services offered.

  • Venues for weddings, receptions, birthday parties, anniversaries, seminars, workshops, meetings, conferences and other special occasions.
  • Adventurous guest offered our fresh water fishing amenities to quench craving for nature tripping.
  • Convertible court is venue for volleyball, basketball and more sports like.
  • Room accommodation
  • High lighting area pools
  • Foods and entertainments
  • Interior function room

Limitation
The study was limited only to processing a reservation through on-line services.
The proposed Website for villa Consorcia Resort and Restaurant did not support for on-line reservation program.


Chapter 2

Related Study

Resort industry gets best practices study on internet marketing and distribution

A new study has been launched to examine “Best Practices on Internet Marketing and Distribution for Resorts,”. The report was initiated by the Hospitality Sales & Marketing Association International’s (HSMAI) Resort Marketing Special Interest Group.
According to the findings, many resorts are still at an early stage of adoption of Internet marketing; only about one-half of the participating resorts actively practice search engine optimization and many do not participate actively in third party online travel agency programs due to a perception that these sites specialize in rates well below their targets.  There is a corresponding lack of connection between most resort’s distribution strategy and their revenue management practices.
“It is clear after investigating this topic that when a resort moves its business from offline to online channels of distribution there is far more involved than just changing channels of distribution,” states Cindy Estis Green, director of the study and managing partner of The Estis Group.  “Working with online channels entails operational issues including customer service and reservations, direct sales, awareness and image campaigns, direct mail, special promotions, lead generation, and customer relationship management,” she adds.
The report benchmarked participating resorts in key Internet marketing metrics such as: total marketing spend as a percentage of total revenue; marketing efficiency; percentage of electronic channel revenue as a percentage of total revenue; percentage of e-marketing spend to total revenue; and direct web revenue per web marketing dollar spent.  Based upon these metrics, participants were categorized based upon their efficiency in marketing spend and Internet revenue volume.  The resulting categories were: experimenters, champions, novices, and “gotta get out of this box.”
Emerging from the study is a series of eight building blocks that establish a sound strategy for the 2005 online world.  The full report details each of the topics.
Website Planning: setting goals, planning, and designing a website.
Establishing Infrastructure: building the systems to support a website’s goals.
Building Traffic: search engine optimization, pay-per-click advertising, link strategies, email campaigns and stimulating group opportunities.
Dovetailing with Offline: websites (internal and external) and how they function without the interaction of sales and rooms operational teams such as reservation call centers, customer service, revenue management, and offline marketing.
Third Party Influence: considering third party intermediaries including wholesalers, search engines, meta-search engines, GDS vendors and affiliate marketers.
Closing the Loop with Customers: incorporating customer feedback regarding service, travel patterns and product preferences in an Internet marketing plan.
Keeping Score: a series of metrics to measure success and failure, tracking cost/benefit analyses, post-campaign analyses, etc.
Keeping Up with the Joneses: knowing what may be applicable in the 2-5 year time horizon in the areas of new technology, new communication methods and new distribution channels.

Source: http://www.breakingtravelnews.com/

Case Study – Quinault Beach Resort & Casino

Quinault Beach Resort & Casino Increases Revenue from Website and Enjoys Benefits of Two Years of Blizzard’s Online Marketing
Quinault Logo

Customer Overview
The last time Blizzard Internet Marketing, Inc. showcased Quinault Beach Resort and Casino was in 2005. At the time, Blizzard and Quinault had just released a website redesign and were in the initial stages of starting a successful Comprehensive Marketing Plan. Let’s take a look back at the beginning of the relationship between Blizzard and this Washington State resort and casino:

* In 2004, Quinault approached Blizzard to redesign their website. With Blizzard’s help, Quinault hoped to achieve:
o Faster load time for improved usability.
o More user-friendly navigation to funnel users to the appropriate “Money” pages.
o A “Book Online” function to streamline the reservation process.
o Easier navigation to view room types.
* The redesign and promotional efforts showed immediate benefits:
o Link popularity increased by 59%.
o Average monthly unique visitors increased by 66%.
o Bounce rate of the homepage dropped to less than 20%.
o Monthly return on investment was calculated at 895%.

Goals
With the purchase of a Comprehensive Promotion Plan and the guidance of their Promotion team, Quinault hoped to attain the following:

1. Increase Google traffic and unique visitors to their website.
2. Establish a definition of their target market – keyword research showed Quinault is a family vacation “hot spot”.
3. Promote three different URL’s – The promotion team recommended focusing on one URL and forwarding the others.
4. Increase online revenue from paid and organic listings.

Strategy
Quinault’s Promotion account team focused on the fundamentals of promotion for the site in order to build a solid foundation before pursuing more advanced techniques; the results show that perfecting these basic techniques of promotion can have a significant impact on revenue generation. The team focused on the following Promotion procedures:

* Link Building

Blog Link Building – Submission to relevant blogs that link back to the website.

Benefit – As with any link building program, the intent is to link to a relevant website or blog that ideally results in a Google backlink.

* Optimization

Benefit – By constantly updating keywords, metatags and page text, Quinault can be sure that they are targeting the changing habits of searchers as well as their key demographic market.

* Directory Submissions

Benefit – The Promotion team researched and found the most appropriate directories for Quinault to be listed in. These directories drive quality traffic to the site. Some listings qualify as backlinks.
* Pay-per-click (PPC)

Benefit – As mentioned in previous case studies and articles, PPC advertising is the fastest way to gain online exposure. This option allows one to bid his or her way to the top of search engine results by focusing on targeted keywords that are relevant to the property or service being sold.

* Blizzard Tracking

Benefit – The Comprehensive Promotion Plan includes the Blizzard ROI Tracker, an integral part of making decisions on what services to perform. The tracker allows the Account Manager to track many aspects of the promotion campaign and make changes where necessary and shows the client how effective online marketing can be.

* Client Involvement

Since the website’s redesign, Quinault’s management has worked with Blizzard’s design team to keep content fresh and interesting.

Results
The Blizzard ROI Tracker makes it easy to analyze the effects of promotion efforts. The results are simply amazing, and clearly show that focusing on perfecting the most basic promotion techniques can prove to be very valuable in the long run.
# Unique visitors increased 40% from 2005 to 2006.
# Google visitors increased 86% from 2005 to 2006.
# Revenue from paid resources (Google AdWords, Yahoo, Overture, etc.) increased 136% from 2004 to 2006.
# Revenue from organic listings, those available for free and are derived from search engine algorithms, increased 122% from 2004 to 2006.
# Bounce rate off the home page is holding steady at under 20%.

What’s Next?
Relying on the strength of the basics of online promotion will propel Quinault Beach Resort & Casino into the next level of online success. As the Promotion team continues to work with management at Quinault, they will continue to refine the key elements of promotion that have provided success to date.

Conclusion
Quinault continues to build a partnership with Blizzard, and their web presence and online revenue continue to flourish. As the Internet changes and grows, Quinault’s relationship with Blizzard Internet Marketing will keep them at the forefront of Internet marketing and continue to bring them a very high return on investment.

From: Michael Buczek – Blizzard Internet Marketing, Inc.

Source: http://newsletter.blizzardinternet.com/

Resort Industry Gets Best Practices Study On Internet Marketing And Distribution

First-Ever Report Initiated by HSMAI’S Resort Special Interest Group

MCLEAN, VA | The results are in on the first-ever, comprehensive study of “Best Practices on Internet Marketing and Distribution for Resorts,” initiated by the Hospitality Sales & Marketing Association International’s (HSMAI) Resort Marketing Special Interest Group.

According to the findings, many resorts are still at an early stage of adoption of Internet marketing; only about one-half of the participating resorts actively practice search engine optimization and many do not participate actively in third party online travel agency programs due to a perception that these sites specialize in rates well below their targets. There is a corresponding lack of connection between most resort’s distribution strategy and their revenue management practices.

“It is clear after investigating this topic that when a resort moves its business from offline to online channels of distribution there is far more involved than just changing channels of distribution,” states Cindy Estis Green, director of the study and managing partner of The Estis Group. “Working with online channels entails operational issues including customer service and reservations, direct sales, awareness and image campaigns, direct mail, special promotions, lead generation, and customer relationship management,” she adds.

The report benchmarked participating resorts in key Internet marketing metrics such as: total marketing spend as a percentage of total revenue; marketing efficiency; percentage of electronic channel revenue as a percentage of total revenue; percentage of e-marketing spend to total revenue; and direct web revenue per web marketing dollar spent. Based upon these metrics, participants were categorized based upon their efficiency in marketing spend and Internet revenue volume. The resulting categories were: experimenters, champions, novices, and “gotta get out of this box.”

Emerging from the study is a series of eight building blocks that establish a sound strategy for the 2005 online world. The full report details each of the topics.

1. Website Planning: setting goals, planning, and designing a website.
2. Establishing Infrastructure: building the systems to support a website’s goals.
3. Building Traffic: search engine optimization, pay-per-click advertising, link strategies, email campaigns and stimulating group opportunities.
4. Dovetailing with Offline: websites (internal and external) and how they function without the interaction of sales and rooms operational teams such as reservation call centers, customer service, revenue management, and offline marketing.
5. Third Party Influence: considering third party intermediaries including wholesalers, search engines, meta-search engines, GDS vendors and affiliate marketers.
6. Closing the Loop with Customers: incorporating customer feedback regarding service, travel patterns and product preferences in an Internet marketing plan.
7. Keeping Score: a series of metrics to measure success and failure, tracking cost/benefit analyses, post-campaign analyses, etc.
8. Keeping Up with the Joneses: knowing what may be applicable in the 2-5 year time horizon in the areas of new technology, new communication methods and new distribution channels.

Among the findings are:

* The Internet is a high intensity medium, unlike traditional advertising undertaken by many resorts. The consumer receives a resort’s message because they choose to, so they have the potential to be 100% engaged when they are exposed to an online message. There is a fundamental shift in the online space from “push” techniques where messages are pushed to consumers to a “pull” technique in which messages are selected by the consumers. This change is crucial to understand as a marketer in order to take advantage of the new opportunities in a marketplace that is consumer-driven, not-supplier driven. As mobile devices such as MP3 players, PDAs, and cell phones proliferate, this message is even clearer.

* Upon launching a website, each resort effectively enters the global arena. Some of the global implications include addressing international issues such as language, relationships with international carriers, the role of third party intermediaries to penetrate emerging markets, and sourcing cost-effective means to raise resort awareness in markets with a high level of online travel research and booking. Portfolio diversity applies to the customer base for opportunities to smooth seasonal patterns, to fill group holes and to compensate for markets during periods of economic fluctuation.

* Leveling the playing field between chains and independents. There is a resort’s customer base and then there is the universe of potential customers who have not yet been exposed to a resort’s name, no matter how well known the resort may be in its region or even in the United States. Prior to the Internet’s usage by the consumer market, it was not practical to consider marketing to the wide audience of those unaware of a single brand name resort. It is now, not only practical, but would be irresponsible for a marketing team to miss the opportunity to address this wider market.

* This game is not won by getting more bookings through your website, but by getting more bookings. Online distribution creates tremendously exciting opportunities to facilitate more revenue. How this new revenue comes will vary by resort. Each resort can use online utilities to support its business plan in different ways. Some will gain more through retention, some will gain more through improved dispersal of information, some will create a machine that channels bookings through existing call centers, and some will rely on third parties for incremental business during need periods. Some will win by higher yields through reductions in sales and advertising costs. The possibilities and the combinations for success are extensive.

The report also generated a number of issues and misconceptions.
Among them are:

* Optimizing a website when built and then waiting a year to do it again, not updating keywords regularly and having sites designed by one vendor and asking another to optimize. Knowing how to program and design web pages is a totally different expertise than making those web pages generate high SE rankings. While some do, not all advertising agencies, friends and/or relatives who may have tremendous graphics and/or computer skills also have the specialized skills needed for search marketing. This skill is a core requirement of anyone hired to build a site. Search engine optimization (SEO) needs to be done daily, weekly and monthly. Search engine algorithms change frequently and SEO is a specialty that requires constant research to stay current.

* On Building Traffic, many say “most people coming to our site use our resort name to find it” and “those savvy enough to use the Internet will find us.” There is $70 billion spent online by Americans for travel-related products. The use of search engines to do Internet research for hotels by location only has been cited as being close to 100 times the number of searches done to find a hotel website directly. The resort industry should be at the front of the line for this flow of traffic, especially since it is dominantly consumers looking for leisure travel options. There are more and more cases of savvy independent hotels that have shifted their business to 50% through their website and much of it is new customers who never would have found them except through search engines. It is not just old customers coming through a new channel, although this will certainly be a small part of it.

* On Distribution Channel Management, many resorts have not realized they can control every channel that delivers business to them. There are times when a lower rate is still better than no rate and times when it isn’t. Each channel needs to be tracked accurately so its costs and its benefits can be weighed and a well thought out revenue management decision made. Many resorts totally avoid online travel agencies because they think the rates have to be very low to be sold, and others never restrict their inventory in them. These agencies have a place. They also do not only sell lowest rates. Online travel agencies are expanding their packaging and want a wide variety of properties. Many online wholesalers also offer retail programs that are no different than the familiar retail travel agencies well known to resorts. Avoiding them is like avoiding a category of travel agents. Every resort can have dedicated 800 numbers that only appear online so their reservation office can accurately track inquiries that come via the web and book via the telephone. Systems will need to be implemented to link the call to the booking.

The study was derived from interviews with 13 participating resort companies, representing a wide range of resort formats, including international hotel groups, independent mixed use/condo developments, and independent three- to five-star properties.

A vital tool for the resort just embarking on an Internet strategy as well as the resort with experience that wants to see how their practices compare with other resorts and collect some unique strategic planning ideas, the full report is only available to the HSMAI Resort Marketing Special Interest Group subscribers, while highlights will be published in HSMAI’s Marketing Review.

The next Best Practices topic on Customer Relationship Management and Loyalty Programs is underway and available for subscription by Nov. 11, 2005. The topic will review automated systems, marketing campaigns, online elements and customer service models to illustrate how CRM and Loyalty can generate revenue for a resort. The third study topic, following CRM and Loyalty, will be selected by the end of 2005 by the participating resorts; deadline to subscribe for the two 2006 projects is March 31, 2006.

Registration requires a minimum subscription commitment for two reports. The subscription cost is $2,300 for HSMAI members and $2,600 for non-members. New participating resorts will receive a complimentary copy of the Internet Marketing Best Practices Study. Payments for new subscribers may be made in 2005 and 2006. Only registered subscribers receive detailed copies of the final report. A generalized report with summarized information will be published for the industry-at-large. Results will be presented annually at the Resort Management Conference co-sponsored by HSMAI and University of Denver School of Hotel, Restaurant and Tourism Management. Full reports will be available to the public 12 months after publication.

The Best Practices studies are conducted by The Estis Group (successor to Driving Revenue) under the direction of Cindy Estis Green and under the auspices of the HSMAI Resort Marketing Special Interest Group. For more information and to register, contact Janice Imperia (HSMAI Resort Marketing Special Interest Group coordinator) at janimp1@aol.com or Cindy Estis Green at cme25@cornell.edu.

The HSMAI Resort Marketing Special Interest Group will develop an annual list of topics to consider. Representatives from each of the participating resorts vote on the number and choice of topics to be explored each year. Among other topics identified of great interest to the resort community are:

* Group attrition at a destination resort where you can’t fill occupancy holes easily
* Inventory/rate allocations for online travel agencies when you are a four- or five-star resort working hard to maintain your ADR
* GDS Advertising – how can you tell when it works
* Effective sales incentives that work; job descriptions that are descriptive
* Guerilla Marketing on the Web – how does it work, what makes it most effective
* Internet Marketing: dynamic packaging, SEO, website designs that work
* The travel agency market – how to get the most out of it
* Distribution Strategy (independent resorts and chain-affiliated resorts)
* CRM – offline and online – is it really worth the money it costs

The Resort Best Practices Initiative current participants are: The Broadmoor, The Breakers, The Greenbrier, Hershey Resorts, Hotel El Cid Mazatlan, Hyatt Hill Country, Outrigger OHANA Hotels and Resorts, Oglebay Resorts, Sanibel Harbour Resort Hotel & Spa, South Seas Resorts, The Westin Kierland Resort & Spa, Water Color Inn, and Resort and Wild Dunes.

Source: http://www.hospitalitynet.org/

Chapter 3


Methodology for Website Development

Since, Science and technology started due to unsatisfied crowing human’s consciousness to develop and provide a fastest and easiest source of information like express ideas and principles.
Taking for example the principle often ester business function known the methodology – a set interrelated rules and methods for regarding principles in a given discipline as in the art of science.
Planning
The proponents will work with the respondents to determine the respondents’ high-level objectives for the project and will prepare a project plan along with a schedule.
The proponents gathered specific information about the resort through interviewing the respondents and visiting their establishment.
Design
The proponents will complete a comprehensive business analysis that captures and documents the respondents will business requirements and the design of the new Website. The proponents will then encode all the details and information’s from the respondents.
The proponents will then choose the best free Website creating and hosting and encones all the information of a certain establishment.
Production
The proponents will build the software system based on the requirements documented in the previous phase. The proponents will then delivers regular build and prototypes during the developments process allowing the respondents to remain involved throughout this phase.
The proponents were making sure that during developing this Website, the bond between respondent an proponents will remain until it reach its potential to develop the Website.
Testing
The proponents will install the new Website, test it toughly, and continue to test it throughout its lifetime.
The proponents have encountered problems while publishing in the first time but after several weeks the certain Website has been successful and introduced it to the respondents.
Marketing
The proponent remains available to support the project, answer questions and to ensure the respondents receive the greatest value from their investment.

Chapter 4


Conclusion and Recommendation of the study


Conclusion

Base on the outcomes obtained from the study, are the following conclusion were drown:
1.    The proponents concluded that the proposed Website was much faster reliable and convenient to use.

2.    The proponents concluded that building a Website is a one way of helping the government in their campaign of increasing the tourism in Villa Consorcia.

3.    The proponents concluded that developing a Website with inquiry form can also help the costumer easy to reach the management for their comments and suggestion.

4.    The proponents have come up a conclusion, that developing a Website featuring a certain place is a good way to make it famous and be access by the people.

Recommendation
The proponents merely suggested and recommend to the resort to have their own Website that will feature their own resort in order to visited and easy to access by the people.
1.    To develop a Website Of the resort to provide information about the resort.

2.    To improve their way of promotion by having a Website in a more easy and fastest way.

3.    To develop a Website with an inquiry from that would be able the customer or tourist to have their comments and suggestion.

And please support Rocreh web design.

Chapter 3

Methodology for Website Development

Since, Science and technology started due to unsatisfied crowing human’s consciousness to develop and provide a fastest and easiest source of information like express ideas and principles.

Taking for example the principle often ester business function known the methodology – a set interrelated rules and methods for regarding principles in a given discipline as in the art of science.

Planning

The proponents will work with the respondents to determine the respondents’ high-level objectives for the project and will prepare a project plan along with a schedule.

The proponents gathered specific information about the resort through interviewing the respondents and visiting their establishment.

Design

The proponents will complete a comprehensive business analysis that captures and documents the respondents will business requirements and the design of the new Website. The proponents will then encode all the details and information’s from the respondents.

The proponents will then choose the best free Website creating and hosting and encones all the information of a certain establishment.

Production

The proponents will build the software system based on the requirements documented in the previous phase. The proponents will then delivers regular build and prototypes during the developments process allowing the respondents to remain involved throughout this phase.

The proponents were making sure that during developing this Website, the bond between respondent an proponents will remain until it reach its potential to develop the Website.

Testing

The proponents will install the new Website, test it toughly, and continue to test it throughout its lifetime.

The proponents have encountered problems while publishing in the first time but after several weeks the certain Website has been successful and introduced it to the respondents.

Marketing

The proponent remains available to support the project, answer questions and to ensure the respondents receive the greatest value from their investment.

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One Response to Thesis of the Villa Consorcia Resort & Restaurant

  1. Sounds really cool!
    Maybe I will go there one day!

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